Whatsapp top banner for mobile

THE VIRGIL ABLOH COLLAB FOR IKEA HAS LANDED IN THE UAE

IKEA NEW COLLAB UAE

The collection of 15 pieces consists of a range of fashion-forward homeware.

IKEA has finally launched its most hyped collaboration with world renowned creative Virgil Abloh, artistic director of Louis Vuitton’s menswear line and founder of Milan based label Off-White. Aimed at students and home owners moving into their first home, the Swedish home furnishing retailer named the collection MARKERAD, which means ‘clear cut’ or ‘crisp’ in Swedish.

Virgil, alongside IKEA’s creative team conducted extensive research into the lives of young adults, in order to help understand their needs as they move out on their own for the first time. Over several workshops at IKEA’s design centre in Älmhult, Sweden, they worked together to develop sketches and prototypes, physically shaping the products themselves in their workshop.

The range created is a collection of everyday items such as a day bed, table, chair, mirror, rug, bed textiles, cabinet and accessories that have been turned into design icons. The inspiration behind creating these statement pieces was to help any home stand out and add an artful quality to regular items. Abloh created the collection to align with IKEA’s “Democratic Design’’ concept of keeping it affordable, functional and high on quality.

Amongst the 15 pieces is the FRAKTA bag, which has been redesigned in yellow instead of the original blue and embossed with the text ‘SCULPTURE’, a grass carpet that reads ‘WET GRASS’, a numberless clock with a face that says ‘TEMPORARY’ and the known toolbox that reads ‘HOMEWORK’’, with the quotation slogan that has become a signature of the designer’s work.

Other designs include a glass cabinet with handles that resemble red nails, a wooden chair that comes with a triangular red doorstop attached and a mirror fragmented into different angles that looks like it has an intentional crack in the corner.

The limited collection is only available for instore purchase across Dubai and Abu Dhabi. For more information, visit www.ikea.ae


Join our WhatsApp group and receive curated news and offers in your WhatsApp Feed

*