While scouring the streets of Dubai for hidden gems, we recently discovered a bakery in Jumeirah that is well worth a visit. WOW Sweet – originally established in Kuwait – has just opened a branch in Umm Suqeim Dubai. The place is renowned in Kuwait for its ultra-popular chocolate and sweets – but that wasn’t what we remember the place for…

The interior of the bakery is striking – spacious, white, and boasting a sleek modern design. Alongside the tempting array of sweets and chocolates, WOW offers a packed deli service, full to the brim with Arabic salads and savoury delicacies, all delicately packaged. We were tempted by sandwiches filled with ribboned falafel, corn, and foul, set beside other irresistible options… You wouldn’t think these are “light”, nor refined – but they really are. The portions are spot on and the bread is very fresh and light.

The dessert selection is impressive, with a vast selection of beautifully decorated cakes, all made by a French patissier. The cakes are large, most feeding between 8 to 10 people. Some are traditional – such as the cheesecakes and marble cakes – and some a little more adventurous, such as the mouth-watering Oreo cake. For those with a smaller appetite, there are plenty of individual cakes and petits fours to pick from, each gorgeously iced in candy colours. Prices are very reasonable for high-end quality

WOW is the perfect place to grab a quick bite to eat at lunchtime – or to buy a cake for a celebration that will impress all your guests (cakes are also available to pre-order).

WOW Sweets
Jumeirah, Umm Al-Sheif St, Villa Number 2
Tel: 04 394 7144


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